seems to have been a flood of negative accounts about Chinese medicine in the
past year, ranging from ABC news, a Greenpeace report and so-called “friends of
science” research claiming that Chinese herbal substances were at worst
compromised by pollutants and at best of poor quality and therefore unlikely to
work as traditionally indicated.
While we dispute much of this material,
it is in everybody’s interests not only to ensure standards of quality and
safety, but also to be able to demonstrate this to the public’s satisfaction.
For this reason, in the past 3 years we have adopted European pharmacopoeia
standards of herbal testing
and analysis. We believe that the previous Certificate of Analysis (COA) provided by many manufacturers
was insufficient and therefore invited the world’s biggest independent
laboratory, Eurofins, to test our
herbs according to the higher European standards. Eurofins’ certification
will ensure that raw herbs entering our market are of the highest quality.
We must also ensure herbal medicine stays
affordable for the public. With this in mind, rather than introducing an expensive
organic herbs range, we decided instead to improve our selection of certified
herbs. This entails working with large-volume suppliers to improve the
affordability of their products. If farmers have greater demand for products
that meet certification standards, they have more incentive to produce quality
herbs, which will work to eventually bring down the cost. Greater volume is the
answer. This is why we need the ongoing support of practitioners in choosing to
dispense certified products wherever possible.
We would be grateful for your feedback on
how to improve these products and our service. We value your contribution to
the promotion of the great benefits of Chinese medicine to the Australian